Let's Go! – 2020 MLB x FIT Brand Experience

A FIT DTech Lab industry/academia brand experience design project collaboration between Major League Baseball, Advertising & Digital Design Program students and FIT faculty. The challenge was to make MLB a Gen Z Brand.

Concept: LET'S GO!
Student Team: Serena Haahs & Brittany Ciumei
FIT Faculty Advisors: Joe Staluppi, Christie Shin & CJ Yeh
DTech Lab Project Management: Michael Ferraro & Judith Bowens

FIT students, faculty and staff that participated in the MLB Brand Experience Design Challenge retain the ownership and intellectual property rights to the concept "The Doodle Collection" for their portfolios, and related non-competitive and non-monetary academic purposes.

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